Already in the autumn of 2011 brought Alcohol Suppliers Examiner ( AGM) company Antipodes Wines that are behind both Australian Wine Club that several other so-called wine clubs for illegal marketing. Antipodes chose to continue ignoring the Swedish rules. For member companies in the alcohol industry , it is important to achieve a level playing field in which respect for the applicable rules is a given. AGM therefore welcomes that the Consumer Agency currently attacking the company and assume that authority to ensure that the rules are followed by everyone.

– It is gratifying to see that the Consumer Agency intervenes in the very few cases that AGMs decision is not followed , says Mattias Grundström , AGM .